Battlefront Game Launch
The release of Star Wars™ Battlefront™ is upon us! Spearheaded by our E3 announcement and subsequent email campaign, our targeted email invitations engaged over 9 million players to download and play the Beta, our largest ever.
Star Wars Battlefront debuted at number one in the UK for retail non-digital sales according to Chart-Track in its first week of release, and became the fourth fastest-selling title released in 2015. It marked the biggest launch of a video game in the Star Wars franchise, and exceeded the sales of Star Wars: The Force Unleashed, the previous record holder, by 117%.