The release of Star Wars™ Battlefront™ is upon us! Spearheaded by our E3 announcement and subsequent email campaign, our targeted email invitations engaged over 9 million players to download and play the Beta, our largest ever.
All game art courtesy of Electronic Arts Digital Illusions Creative Entertainment AB (DICE)
The Live Services team was asked to animate the key art for various applications.
Animation, VFX: Dylan Leeds | Storyboards, Art Production: Chino Pisces
These banners were sponsored by Origin.
Animation, VFX: George Ivanel
Storyboards, Art Production: Chino Pisces
INFOGRAPHIC: Launch Results
Used for Battlefront Companion App and website blog article, these diagrams provide initial online gameplay data two weeks after game launch.
EMAIL: Launch Announcement
These deployments utilized a responsive layout for maximum visbility on various devices.
These deployments used optimized animated GIFs as hero images. These layouts are also mobile responsive.
HOME PAGE TAKEOVERS
Using beautiful assets made by DICE, we've created several layouts throughout the post-launch campaign.
INFOGRAPHIC: APO Launch Summary
An infographic depicting marketing strategy, social media events, telemetry data, and online beta gameplay.