Case Study: Sarah Carpenter “Tears”
“Tears” is a song by American singer Sabrina Carpenter, released as the second single from her seventh studio album, Man’s Best Friend, on August 29, 2025. The song is a pop and disco track where Carpenter humorously sings about getting aroused by a man’s respectful and responsible behavior.
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YouTube
For this case study, we created motion graphics to illustrate the scale of social media feedback and viewer engagement. The campaign went viral after teasing multiple alternate endings to the music video, each released on specific dates. With every new ending, views surged as fans and influencers reacted, posted commentary, and fueled a chain reaction across platforms.
YouTube
For this case study, we created motion graphics to illustrate the scale of social media feedback and viewer engagement. The campaign went viral after teasing multiple alternate endings to the music video, each released on specific dates. With every new ending, views surged as fans and influencers reacted, posted commentary, and fueled a chain reaction across platforms.
YouTube
For this case study, we created motion graphics to illustrate the scale of social media feedback and viewer engagement. The campaign went viral after teasing multiple alternate endings to the music video, each released on specific dates. With every new ending, views surged as fans and influencers reacted, posted commentary, and fueled a chain reaction across platforms.
YouTube
For this case study, we created motion graphics to illustrate the scale of social media feedback and viewer engagement. The campaign went viral after teasing multiple alternate endings to the music video, each released on specific dates. With every new ending, views surged as fans and influencers reacted, posted commentary, and fueled a chain reaction across platforms.
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